
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
Not only will your followers worship you, but they will also defend you from your enemies and voluntarily take on the work of enticing others to join your fledgeling cult. This kind of power will lead you to another realm.
This phenomenon can be observed through many large celebrities and influences. Their dedicated fan base will be there to defend them whenever someone speaks down upon them.
You might think it a gargantuan task to create such a following, but in fact, it is fairly simple. As humans, we have a desperate need to believe in something, anything. This makes us eminently gullible. Dangle in front of us some new cause, elixir, get-rich-quick scheme, or the latest technological trend or art movement and we leap from the water as one to take the bait
The History Of Charlatanism
Charlatans have been around for centuries. They sold elixirs that would promise immortality and superior health and peddled alchemic shortcuts to wealth. “They originally focused on small groups — until, by accident, they stumbled on a truth of human nature: The larger the group they gathered around themselves, the easier it was to deceive because people were more emotional and less able to reason. Any deficiencies in the charlatan’s ideas were hidden by the zeal of the mass. Passion swept through the crowd like a contagion, and they reacted violently to anyone who dared to spread a seed of doubt. Through decades of studying this dynamic and experimenting the charlatans perfected the science of attracting and holding a crowd, moulding the crowd into followers and the followers into a cult.
5 Ways to Organize Your Cult-Like Following
- Find a way both elevating and comforting.
- Create rituals for your followers.
- Organize them into a hierarchy, ranking them in grades of sanctity, and giving them names and titles that resound with religious overtones
- Ask them for sacrifices that will fill your coffers and increase your power.
- To emphasize your gathering’s quasi-religious nature, talk and act like a prophet.
In the late 1700s, a French doctor, Franz Mesmer created a mass following with claims he could cure people of all ills by using magnetic forces. He invited people to his apartment for demonstrations; with a background of incense and harp music, people sat around a pool of supposedly magnetic water, from which rods protruded. Visitors touched their bodies with the rods and held hands with their neighbours to channel the magnetic force.
Mesmer’s assistants sprinkled water on participants and rubbed the supposedly healing fluid into the skin. Participants experienced trance-like states or hysteria and felt a strange power moving through their bodies.
Word of Mesmer’s powers spread, and his fame and wealth grew, even attracting royalty. A cult of “Mesmerism” was born and societies formed around the country to experiment with magnetism. Eventually, however, a French commission investigated and debunked his practices and theories. Mesmer’s reputation was ruined and he retired, but a few years later his cult revived and spread again. Mesmer knew how to create a cult-like following.
With the right mix of spectacle, message, and religious fervour, you can get people to believe anything, and make you powerful and wealthy.