
What is offered for free is dangerous — it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price — there are no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Often paying full price for something increases the intrinsic value you get from it. Generally, when people pay more for something, they value it more. But not only that — if you are providing a service, they take this service a lot more seriously and value it more. And, your highest paying customers are often your most loyal.
They often complain the least, they request the least, they have the least headache. Whereas your lowest paying customers, the ones who are trying to get the bottom of the barrel and always bargain, are often complaining the most, they demand the most, and they question the most.
They end up, in turn, taking up your most valuable asset, time and energy. People work hard for their money. If they’re going to pay a high price for something, they’re going to expect excellence. And in turn, you will deliver excellence. But, because they’ve paid such a high price for your good or service, they will really try to take full advantage of it.
It is said Tony Robbins charges around the sum of a million dollars for a one-on-one consultation. By charging a million dollars Tony wants to almost guarantee success. By charging a million, he guarantees adherence in the changes that he prescribes of the other person. So really, they’re buying into themselves as much as they’re buying into him with that sum.
Simple Lessons
1. Friends who offer favours without asking for payment will later want something far dearer than the money you would have paid them. The bargain has hidden problems, both material and psychological. Learn to pay and to pay well.
2. Bait your deceptions with the possibility of easy money. People are essentially lazy and want wealth to fall in their lap rather than to work for it.
3. For a small sum, sell them advice on how to make millions (P. T. Barnum did this later in life); That small sum will become a fortune when multiplied by thousands of suckers.
4. Lure people in with the prospect of easy money and you have the room to work still more deceptions on them. Since greed is powerful enough to blind your victims to anything.
5. And as the Yellow Kid said, half the fun is teaching a moral lesson: Greed does not pay.
Generosity should be intentional, for a specific purpose. However, some people give money and gifts indiscriminately because they want to be admired or loved. But when you give to everyone, no one feels special. Such people are easy to swindle because they’re driven by strong emotional needs.

